TerpTreats
As part of my business minor, I took an entrepreneurship class that allowed me and a group of 2 other students to develop a business of our own. “TerptTreats” was the product we decided to sell, a homemade trail mix that served as a healthy snack option for hungry students. My role put me in charge of the product’s packaging, which consisted of a transparent resealable aluminum pouch that I ordered from a bulk wholesale supplier through Amazon. However, our product’s identifying component was a single circular sticker that we added to the front of each pouch.
Final Assets
![Packaging.png](https://images.squarespace-cdn.com/content/v1/5e88df16d7ce562e2504b23c/1586032563146-JRTYNJEXPH6AR1602NBK/Packaging.png)
![Asset 14sticker.png](https://images.squarespace-cdn.com/content/v1/5e88df16d7ce562e2504b23c/1586032577165-218YOSXUHNCD2XAF0IVY/Asset+14sticker.png)
Our branding strategy was to emphasize the convenience of our product and our physical proximity to our target audience of UMD students.
![Early Vector Idea](https://images.squarespace-cdn.com/content/v1/5e88df16d7ce562e2504b23c/1586032451770-YVNT8E8H1FKWKAB74ZC8/Asset+12Skecth.png)
![Digital Sketch](https://images.squarespace-cdn.com/content/v1/5e88df16d7ce562e2504b23c/1586032466804-4LVFY82GVWUBGJ1R4K05/Asset+11Skecth.png)