TerpTreats

As part of my business minor, I took an entrepreneurship class that allowed me and a group of 2 other students to develop a business of our own. “TerptTreats” was the product we decided to sell, a homemade trail mix that served as a healthy snack option for hungry students. My role put me in charge of the product’s packaging, which consisted of a transparent resealable aluminum pouch that I ordered from a bulk wholesale supplier through Amazon. However, our product’s identifying component was a single circular sticker that we added to the front of each pouch.

Final Assets

Our branding strategy was to emphasize the convenience of our product and our physical proximity to our target audience of UMD students.

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